How To Maximize Your Attractiveness To Women (The Definitive Guide)

To be successful with women you need to know your sexual market value and how you stack up in the sexual marketplace. And make no mistake it is a marketplace with fierce competition for scarce resources: attractive women. The laws of sexual economics are no different than the laws of standard economics. In short everyone acts in their own self interest and wants to make the best deal for themselves.

To maximize the quality and quantity of women in your life you need to maximize your sexual market value or SMV. If you want to date 9s you need to become a 9. But In order to maximize your league you first need to be able to calculate your league which isn’t as straightforward as it seems.

I’ve outlined six key areas and broken down tables for each:

  • Looks: How good looking you are with no other factors involved
  • Game: How tight your game is in terms of your confidence, charm and intelligence
  • Amplifiers: How you rank in terms of money and status or amplifiers
  • Relationship Skills: How you rank in terms of your skills in a relationship
  • Playboy SMV: Your sexual market value as a purely sexual option minus relationship skills
  • Boyfriend SMV: Your sexual market value as a potential boyfriend including relationship skills

Each table has a straightforward category and ranking system adding up to a number from 1-10 except for amplifiers which allows for bonus points. That number out of 10 is your league in that area. The charts allow for you to hit over 10 or under zero but those scores automatically become 10 and 1 with the exception of amplifiers where select men can rank over 10.Just follow the examples highlighted in yellow to see exactly how to calculate your score.

How to calculate your sexual market value



The table above breaks down how good looking you are with no other factors considered on a scale of 1/10. Follow the example outlined in the table to get your score per category and add them together for a total of 10.

Your looks is the way the world sees you either from a picture or on the street. Ranking highly doesn’t mean every girl is going to be attracted to you however. It just means there is a higher probability that any particular woman will be attracted to you. A good looking guy is an 8/10 whereas an average guy is a 5/10.

Here are how the categories and points breakdown. Now keep in mind that women are incredibly diverse in what they prefer in men, these are just generalizations based on what most women find attractive.

1) Age:

  • I ranked 18-25 year old men as the highest general attractiveness because 18-25 year old men have the highest probability of getting the most attractive women who are 18-25
  • The most attractive guys to young women are guys who look like young Abercrombie models
  • This area is out of your control to a degree but with a healthy diet, good sleep, dyed hair (if necessary) and a good skincare routine you can take at least 4 years off of your age
  • I’m 33 but girls consistently think I’m in my late 20’s because I take care of myself.

2) Face

  • Your face is the most important factor in your looks and is ranked accordingly
  • By having movie star good looks you can be a 10 even with major penalties on height and shoulder width, a young Tom Cruise being a good example
  • Now not all of us have movie star good looks but by good grooming, losing weight and having a good skincare routine you can easily add a point or two here

3) Race

  • I wish this weren’t true but race is a major factor for women, despite what they say, in western countries, women penalize minority men (significant data from okcupids blog shows the truth)
  • In western countries white men get more responses from women of all races
  • Its true some women prefer black or Latino men but they are not in the majority, at least with today’s demographics
  • Unfortunately women penalize Asian and Indian men across the board so I’ve given them a penalty accordingly in the chart (I truly wish women didn’t penalize minorities, but the data shows otherwise)
  • This is the only area where an upgrade is not possible

4) Tribe 

  • What tribe you’re part of is a massive factor in your success with women
  • As I’ve outlined being a successful professional is by far the most attractive tribe
  • When I say bad boy/cool guy I mean a guy who dresses in a way that’s sexy and edgy to women
  • Other examples of tribes are hipsters, SJWs, average guys, WASPs, thugs, nerds and goths
  • This ones a no brainer guys, become a businessman/successful professional or a bad boy/cool guy

5) Height

  • Height is a major factor when it comes to women and I’ve ranked it as highly as physical fitness
  • This is an easy upgrade with the right shoes you can get an extra inch or two

6) Body

  • Body type, specifically shoulder width is very attractive to women
  • Having a slight frame is not attractive, even if you’re tall it makes you look like a small guy
  • You can upgrade this area buy adding lean mass to your frame
  • I went from a jacket size of 34 to a 40 giving me what looks like average sized shoulder width

7) Fitness

  • Fitness is a major attractiveness signal for women and I’ve given it the corresponding bonus
  • Keep in mind when I say muscular and lean I mean about 50 lbs. of lean muscle – not bodybuilder muscle
  • Pro bodybuilders are usually unattractive to the majority of women
  • Within 3 years of dedicated training you can put on 40 lbs. of muscle
  • I went from 5’10 120 lbs. to 5’10 173 lbs. giving me a 2 point boost

8) Style

  • Style is very important to women and is something that you can easily upgrade – no excuses.
  • This is the easiest two points on the list
  • You don’t have to dress like Bond every day but there is no excuse not to be stylish
  • Even if I’m just going to the store I always wearing something decent


As you can see everything is a factor when it comes to your looks in a general sense which is pretty straightforward. The chart above is applicable in a broad sense but not for specific women which we ‘ll cover in the next section.

Your looks, outside of massive amplifiers like obscene wealth and fame, is the most important category for attracting women. Your looks are also the most limiting factor, meaning without looks you can’t play the game. If you want to be a player you need to become at least a 7.

The good thing is outside of your race everything is within your control to a degree. This doesn’t mean you can look like Brad Pitt but you can look like the best version of you. And that’s what its all about, playing the f*ck out of the hand you’re dealt. Here are some examples of how guys rank:

Examples Of How Guys Rank Based On Looks

I’ve outlined some specific examples of guys here starting from the worst which should give you an idea of where you fit in and how much you can improve.

Despite what the dating community tells you, to date 8s and 9s consistently you have to become an 8 or a 9. If you aren’t getting the results you want with women then you need to be actively engaged in maxing out all the different factors you can to increase your sexual market value.

Unattractive Guy
Rank: 1/10

1 out of 10

Enough said here. Obesity is an automatic 1 and is something completely within your control. No excuse for looking like this whatsoever.

Average Guy (Before Pictures)
Rank: 5/10

Average Guy Before

Here you can see the textbook average guy in what looks like his big brother’s hand-me-downs from the 90’s. His ill-fitting clothes make his shoulders look more narrow than they already are. Again no excuse for leaving the house looking like this.

Above Average Guy (After Pictures)
Rank: 7/10

Above Average Guy (After Pictures)

This is the same guy as above with a makeover and a haircut. As you can see he immediately moved up two points in sexual market value. Style is by far the quickest area you can upgrade. In one day this guy went from unf*ckable to a legitimate sexual option for women.

Good Looking Guy (Minority)
Rank: 8/10


As you can see I’ve purposely selected a minority here to show you whats possible. Despite being Asian his workout (plus gear) in the gym has given him broad shoulders and a muscular and lean body – or a 3 point boost in sexual market value. I know a lot of Asian and Indian guys are struggling to date outside of their race but when you’re willing to put in the work all things are possible.

Male 10 (Chris Hemsworth)
Rank: 10/10


This is Chris Hemsworth a genetic lottery winner who makes his living off of being good looking. Even without his fame this guy is a 10. Tall, white, handsome, fit, broad-shouldered – your mom, sister and girlfriend would all f*ck this lucky bastard.

Your Looks Modified For Specific Women

Woman-Specific LooksBreakdown

After covering your looks in general I wanted to give you an idea of how you look to specific women. Follow the example outlined in the table to get your score per category and add them together for a total of 10.

This table should give you an idea of what a specific woman you see on the street would think of you based on your observations of her but without knowing her personal preferences. For example you can tell she’s a white hipster but you can’t tell that she prefers black guys.

As you can see your face, height, body and style are still the same but  the following categories have changed:

1) Age

  • When you’re looking at a girl it’s more effective to calculate your age ranking based on how old she is
  • On average the closer you are to her age the higher your chances of success
  • At 45 you’re not a 10 for young girls anymore but you definitely can be a 10 for women in their 40s
  • Now it’s true that some young women actually prefer much older men but you can’t tell that from the approach

2) Race

  • As you can see being white is still an advantage with the average woman on the street
  • But when you’re talking about specific women your odds go up when approaching women of your race
  • As an Indian guy you’ve got a much better shot at the average Indian girl as opposed to the average white girl
  • With that said some Indian girls will penalize Indian guys in the same way white girls do but we’re just talking about probabilities here

3) Tribe

  • As you can see being a businessman/young professional or a bad boy is still attractive across the board
  • The difference here is that being part of her tribe gives you as much of a bonus as being a businessman
  • For example you can be a dirty hipster with a dumbass giant beard, be penalized by 90% of women but dirty hipster girls will still give you +3 points
  • I’ve also shortened the penalty section to low ranking tribes for the sake of brevity, nerds, geeks, goths etc. are all low ranking tribes.
  • The only time you won’t be penalized for being part of a low ranking tribe is if she’s in the same tribe, in which case you’ll get 3 points
  • With that said guys there is no reason for you as a grown man to dress like a goth

4) Fitness

  • This is another area where there is actually a wide variance among women
  • Every meathead in the gym is baffled when they see hot girls with “small” guys but the truth is not every woman is looking for a jacked guy
  • For many girls Joseph Gordon Levitt is a 10 because he fits their tribe’s body type even though he’s not big
  • Another example would be how rocker girls will be most attracted to skinny rocker guys
  • In general being lean and muscular is always good but if you have the body type of her tribe you’ll get the same points
  • In my experience being lean and muscular is still a bonus even with girls who say they don’t like “big” guys
  • When girls talk about not liking big guys they mean guys who look like pro bodybuilders which on average is unattractive to women


As you can see there is massive differences from woman to woman. While your general attractiveness might not be as high as you want it, when you aim for woman where you have a natural edge your results will go up dramatically. Picking up women is sales so you might as well spend the most time on prospects who are already into what you’re selling.



The chart is pretty straightforward follow the example outlined in the table to get your score per category and add them together for a total of 10. As you can see I’ve broken game down into three distinct factors confidence, charm and intelligence.  Game is not an esoteric, mythical concepts as many dating coaches make it out to be, it’s really just a combination of those three traits.

Many guys however have a polarized view of game, they either think game is everything or game doesn’t work at all. The reality is game is just one factor in your total sexual market value. Game doesn’t work miracles but it is the means to obtain and retain girls within your league. Here is the breakdown for the three major factors in your game.

1) Confidence

  • Confidence or how alpha you are is a major attractiveness signal to women

2) Charm

  • Charm or how much you can get a woman to like you on a personal level, this includes humor and rapport building

3) Intelligence

  • Intelligence although not as important is still a big and underrated part of game
  • By intelligence I mean both the ability to have an interesting conversation and the ability to understand social situations and behavioral cues
  • Intelligence also factors into your success in terms of being able to learn from your mistakes, apply concepts correctly and maximize your effort/reward ratio
  • With that said being dumb is only a moderate penalty, there are plenty of dumb, good looking guys that a lot women


As you can see game is pretty straightforward. As opposed to looks which differs strongly from woman to woman the concepts of game apply across the board. There is no woman that doesn’t like a charming man. Having Trump confidence or James Bond charm though, at least in my opinion, is something you’re born with.

However there is absolutely no reason every one of you can’t become confident, charming and intelligent or at least intelligent enough. For more on how to max out these areas see the resources section at the end of the article.

Your Amplifiers



As you can see in the table above I’ve broken down money and status into what I call amplifiers. Follow the example outlined in the table to get your score per category and add them together for a total of 10. Amplifiers take your core attractiveness and amplify it either positively and negatively.

Now amplifiers are still measured out of 10 unless you qualify for the fame and Illuminati level money bonuses which will put you over 10. I put those bonuses in the table to show you just how powerful fame and extreme wealth is. For example Justin Bieber would be a 60/10 in this area and so would Bill Gates. That means both of those guys will be automatic 10s once we get to total sexual market value.

Now the question that comes up often is if women are only f*cking guys for their money and status. The answer is yes and no. Some women will f*ck guys for money or to brag to their friends about a high status conquest. But status and money also make men more physically attractive to women – this is a fact.

The popular kid in high school is more physically attractive to the girls then the loser, even if they’re equally good looking. Here’s how it breaks down:

1) Money

  • Money shows that you can provide for her and allows her to picture a nice lifestyle with you
  • Money also raises your status, a wealthy man is a high status man
  • You’ll notice though that being poor isn’t a major penalty, especially if you’re young and good looking
  • In fact if you’re 25 or under women don’t even expect you to have lots of money
  • You can see being on welfare is a big penalty but that’s only if you tell her which I would not recommend
  • In my twenties I would hook up with 5 new girls a month in my 250 square foot shoe box without so much as a complaint
  • Even if you’re an older guy it’s not a massive negative as long as you present well and your place is halfway decent
  • It only becomes a big issue when it comes to your SMV as a potential boyfriend which we’ll get to below

2) Status

  • Of the two, status by far is the more powerful
  • Nicholas Cage, a strange looking man in his 50’s could step into any nightclub and pull or at least get interest from the hottest girls
  • We are tribal animals and rank is the ultimate symbol of attractiveness to women
  • The status we’re talking about in the chart is your status in the world in a general sense


In the chart I’ve outlined how money and status affect your SMV in general. But like looks your amplifiers vary from strongly from woman to woman. You can use the general interpretation of the chart or an interpretation modified to the specific woman you want.

For example you can be a college kid with no status in the real world but if you’re a club promoter you have high status to that hot girl in the club you’re trying to pick up. You can be a low level drug dealer in university making $3,000 a month in cash which is garbage money in the real world but a lot of money to the broke university student you’re trying to pick up.

Here is the same chart above but modified for specific women:

How important money and status are to each woman also varies from woman to woman but you can tell a lot from how she looks. The hotter she is and the sexier she dresses the more interested she will be in money and status. This is because money and status are very primitive ranking metrics and the sexier she dresses the more primitive she is.

The hottest girls will rarely date guys who don’t have at least one of the two amplifiers locked down. Despite what many dating coaches tell you money and status are very real factors in the real world.

Your Relationship Skills

Relationship Skills


Up until now we’ve been dealing with pure attractiveness, what we haven’t covered is how a man’s relationship skills affect his sexual market value. Follow the example outlined in the table to get your score per category and add them together for a total of 10.

Relationship skills are extremely important to women when they’re looking for a boyfriend or a husband. And despite what she might tell you, she’s always looking for a boyfriend or a husband.

Women screen for three major things when they’re looking for a relationship. They want a man who is caring, dutiful and stable. The kind of guy their parents will approve of as a smart choice to raise a family with. Here’s the breakdown:

1) Caring

  • Meaning he manages her emotions and is emotionally attentive
  • This is usually the most important factor in a woman’s choice in partner
  • You can see this is valued slightly higher than the other two factors
  • For an emotionally healthy women, being well cared for is her number one priority in a relationship

2) Dutiful

  • Meaning he performs his job as unpaid escort to social functions dutifully

3) Stable

  • He’s hard working, reliable and home for dinner


Again relationship skills like game are something that are consistent across the board. Its time to move beyond the concepts of alpha and “beta”, if you want a relationship with a woman its an easy upgrade to have these areas maxed out.

The only area I would limit is being dutiful, if she wants you to see her parents every week then she needs to go. However accompanying her to thanksgiving dinner and other occasional and reasonable requests is part of the price you have to pay to maintain a relationship.

Your Sexual Market Value As A Player


In this table I break down how attractive you are as a purely sexual option minus your relationship skills. You can either use your general looks and amplifier rankings or the modified version tailored to the women you want. This is the most important metric for players who aren’t looking for anything serious.

The table is pretty straight forward. Just follow the example outlined in yellow and take your ranking from the previous three sections and divide it by the divider corresponding to that section. That will give you three values for you to add together and get your total SMV out of 10.


As you can see looks is still by far the most important factor in the game with the exception of the massive bonus points available from Illuminati money and fame. The truth is everything matters. If you’re still caught up in the “online dating forum” mentality that game means everything you need to snap out of it.

If you want to consistently date 9s you have to become a 9 or at least a 9 to her. The good thing is almost every area is within your control.


Relationship SMV


In this table I’ve outlined how attractive you are as a potential boyfriend including your relationship skills. You can either use your general looks and amplifier rankings or the modified version tailored to the women you want. The table is pretty straight forward, just follow the example outlined in yellow and take your ranking from the previous four sections and divide it by the divider corresponding to that section. Then add up the total for a score out of 10.

You’ll see here that it’s the same chart as your total SMV but with your relationship skills added and all categories weighted equally. Your relationship SMV completely changes the dynamic from pure sexual attractiveness to pair bonding characteristics making up at least 25% of your appeal.


For those of you guys who still think being a provider is “beta” and not what women are looking for you’re dead wrong. The ideal man for women is an alpha with “beta” characteristics or an alpha male provider. If you’re willing to add some “beta” skills to your arsenal your shot at getting a solid girlfriend goes up big time.

I’ve seen tons of cute girls dating dorky looking guys and it wasn’t because of money. It’s because women put a massive value on a man who is willing to care for them emotionally. Now I’m not saying you should let her use you like an emotional tampon but I’m saying that if you’re looking for a girlfriend you should be able to show her that you can take care of her.

The truth is when a girl leaves your harem it’s never for another alpha male, it’s for another “beta” male who is promising her monogamy. Even if you just want to maintain girls in your harem adding some relationship skills goes a long way in terms of retention.

How To Increase Your Sexual Market Value

So, now that you have all aspects of your SMV calculated you should know exactly where you stand. You should also have a realistic assessment of what areas you need to improve on and how much that improvement will increase your SMV.

The problem with the dating industry as a whole is that it gives guys unrealistic expectations. It’s true that maxing out your game will help you with women but it won’t work miracles. However by maxing out your looks, game, amplifiers and relationship skills you can massively upgrade your SMV. And it’s never to late to get this sh*t handled.

Geek is not chic despite the bullsh*t women tell you, they are much more superficial then men are.

Joseph Gordon Levitt

One area I used to be weak in was fitness. My natural weight at 5’10 is 120 lbs. That worked for me in high school but is not an option for me as a 33 year old man. So I got that sh*t handled and I put 52 lbs. of lean muscle on my frame. This puts me a full 2 points higher than I would be as a skinny guy.

If you’re still struggling with girls even maxing out one of these areas will put you in the game. Before you end up on a hater forum saying game doesn’t work or self improvement is a scam, give it a real shot. Some of you guys might have as much as 5 points to improve if you really get it together. I recommend you have a look at the following resources to get your transformation in gear:

Relationship Skills





To get an idea of how much of a transformation is possible I’ve outlined a few examples to illustrate what you can do with just a little work. As you can see style is by far the easiest and quickest upgrade.

Below Average To Average Transformation
SMV: 3/10 – 5/10

Horatio Sanz

Here is comedian Horatio Sanz going from an abysmal 3 to a mediocre 5. If he took things further by getting in shape he might even be able to make it to a 6.5 or 7 for his age bracket. You can also see the natural confidence increase in pic two as well as the fact that if he lost weight and dressed well he’d probably be a pretty decent looking guy. Again weight and style are things 100% within your control.

Average To Above Average Transformation
SMV: 5/10 – 7/10

As you can see the nerd on the left looks like a boy in his big brother’s clothes. He instantly signals to women that he’s not with the program and that they should avoid f*cking him. The guy on the right however is a slick looking young professional who could easily pull a few girls home from the bar after work if he learned how to spit some game.

Not bad for a days transformation. Again style is by far the most accessible area to max out, you’re not serious about picking up women unless you’ve maxed it out.

Above Average To 10 Transformation
SMV: 7/10 – 10/10

With the help of steroids the movie star Chris Pratt transitioned from an 7 into a male 10 in a matter of months. This transformation also helped take him from a bit player on sh*tty TV show to an A list movie star all within a few years. As I keep telling you guys, when you get this sh*t handled you can make massive changes in your quality of life.


There it is, your guide to calculating sexual market value. If you’re 18-35, over 5’6 and not ugly there is no excuse not to be a 7 if you put in the work. Even if you’re a minority there is a lot you can do to max out your SMV. The name of the game is playing the hell out of the hand you’re dealt.

Style, fitness, charm, income, status, confidence – all of these areas are 100% within your locus of control. At least one of these should be in one of your four yearly goals. The sexual marketplace, like everything else in life is a competition and to the victor goes the spoils.

Make it happen and reap the rewards