They lied to themselves that they were maintaining, that they were in neutral, but in reality there is no neutral, gravity brings a flatline down, they just couldn’t see it until it was too late.
And by the time they realize they’re slipping, and they’re missing their targets by 30% a month, their head is already on the chopping block, because it cutthroat corporate sales, you’re always one or two bad quarters away from getting fired.
Instead you want to keep that pipeline full to the point of having more clients than you can handle – this is what we call a high quality problem.
The solution is to either hire more people, charge more for new clients to match demand, or do both, ideally you do both.
You’ll always have problems, I just want you thinking about bigger problems, problems like how to handle all your new clients and what to do with all the money you make.
Keeping pumping people into that pipeline to make sure you have a margin of safety and to keep your revenue increasing year over year.
Bringing on at least one new, high ticket client per month is a great goal, but the more the better.
Setting yearly or even quarterly revenue and acquisition is also important, especially when your yearly wealth goal with total commitment.
To diversify your financial dependence, you have three basic channels (advanced channels being equity and debt):
Outbound Sales: cold calling, pitching in person, or pitching to people through email, IM, or through their social media pages Inbound Marketing: Google, Youtube, Facebook, Instagram or Linkedin ads Organic Traffic: Attracting clients by providing valuable content on Social Media or through your website