Why Words Are Worthless A verbal contract isn’t worth the paper it’s printed on because words are worthless. Words cost nothing and therefore prove nothing. Cost is what’s key, the price to pay is action. Actions you DON’T want to do. That’s when you know you’re committed. Anyone can work when they’re motivate on things they want to do but motivation is a luxury. It’s dedication that gets you to your destination. Same goes for who you let into your inner circle. She can tell you that you’re her world but her words don’t mean anything without action. It’s easy for her to be happy when you’re wining and dining her because she’s doing what she wants to do. But that’s not loyalty. Loyalty is about doing what you don’t want to do because you care about that person. And doing it consistently. That’s why the equation for loyalty = actions + time. The minimum price to pay for entry into your inner circle should be helping you move at the last minute if asked. Everyone else is an acquaintance. Same applies to you when you want to demonstrate loyalty to others. Same applies to your business success. If success was easy everyone would be successful. The reality is success means doing a lot of things you don’t want to over a long period of time. Things like cold calls, and paying taxes, and registering companies. Until you can afford to delegate what you hate, that’s the price of success. Talking about it means nothing. Time is the test of commitment, not words. So be committed and expect commitment from everyone in your inner circle.